Digital Marketing is defined as the concept where brands are promoting their products to connect with potential customers. The digital marketing is improving its presence with the help of the internet and digital communication forms. There are various types of digital marketing which are nowadays helping the organization to improve their reach to the customers.
The most common types of digital marketing are social media marketing and influencer marketing. These platforms are beneficial because they are able to convince the customers to purchase their products and improve the profitability of the business.
Conduct Online Research
Around 94% is using internet, which is generating awareness among customers regarding the online research about the product before they purchase. This is to ensure that they are buying the product of high quality and it will be meeting their needs effectively, which is beneficial for them. The increases in adoption of the digital marketing customers are able to analyse the worth of the product they are purchasing. This influences their decision to purchase, which makes it important for the brands to have an online presence and provide as much information as possible.
Improve Customers Loyalty
The digital marketing is influencing the customers to become loyal to the brand, which is beneficial for the companies. This is because companies are building a transparent relationship- with their customers due to the content they post on the social media. It is helping them to have a better understanding of the demand of their customers as the customers shares their views with the company by giving response to their stories or posts. In this, the company continuously provides the information about the new products, which attracts customers to the company and customers are retained in the company.
Digital Word-of-Mouth
The use of influencer marketing is increasing in the business of the UK as more than 68% business has adopted use of influencer marketing. This is because customers have their own role models through which the company influences their customers to purchase the products. In this, influencers are influencing their customers by providing reviews of the products, testimonials, recommendations on the way it is used and various other ways. With the help of the influencer marketing, the company is able to bring awareness to its products and improves its image in the market.
Long-term Effects of Advertisements
Digital advertisement has a long-term effect on the customers as they can easily recognise the products of the company after viewing the advertisement. This can help the company to improve their revenue when the customers are able to recognise its product in the market. For this, the companies are improving their content of the digital media marketing to ensure that the customers will not forget their brand and the product offered to them. This influences the customers to remain loyal to the brand and use any of the new products introduced by the brand in the market.
Boosting Customers Engagement
The companies are able to improve the customer’s engagement with the brand due to their presence on the social media. This is because more than 60% business are using digital platform to market their product. On these platforms customers are influenced to interact with their preferred brand and get new updates about their offers and products, which attract them to purchase the same. In this, the customers are able to provide feedback to the brand based on their experience with the use of their products. This influences the customers to ensure they are suggesting these brands to the other due to the services they provide to their customers, which is building their trust in the brand.
Impulse Buying Decisions
The digital marketing is helping companies to endorse their product at the time and place when the customers highly need their products. Around 7% of online customers are making impulse purchases on daily basis which is not beneficial for them. The impulse buying decision is influenced by deals, offers and various discounts that attract the customers to the brands. This is helping the brands to lure customers and increase their capacity to purchase, and affect their income level.
Curated Shopping Experience
The digital marketing is supporting the customers to have a personalised shopping experience which is important for the company to improve their sales and for customers to meet their needs in the products they purchase. More than 40% of the customers are getting the advantage of curated shopping experience which is better at fulfilling the demand of the customers. This is influencing the customer to reduce their research about the product and get the products they desire by contacting the company on their website or social media account. This is affecting their purchasing ability and increases the quantity purchased. It is beneficial for the customers as their needs can be fulfilled easily, and they do not have to give much effort.
Lower Patience among the Customers
Digital marketing is influencing the customers to have lower patience as they need fast responses regarding the issues they are facing. In this, the customers are posting their queries on the social media which can be seen by a large crowd as it is normally on the account of the company. The negative and positive comments are influencing the viewpoints of the customer toward the company. This is giving the rights to the customers to create transparency and strong relations with the brand. It is sometimes not beneficial for them as impatient behaviour can have various negative impacts on the customers’ ability to maintain relationships.
The digital marketing has both positive and negative impacts on the customer’s behaviour as they are able to make an impulse purchases or improve brand loyalty. This is beneficial for the company as they can connect to their customers, and their relationship can be improved with the help of the constant connection with each other. The digital marketing is also giving customers the ability to improve their shopping experience as they get a personalised shopping experience with the help of digital marketing.
