Amazon Brand Registry is a process that enables the user to present the entire brand in front of the target customers in the market. It is a practice followed to represent the brand between potential customers so that the business can attract more potential consumers to procure products and services. It contains report violation-like features and makes the brand capable to showcasing itself and expressing itself in front of the customers in the market.
The practice is specifically designed and developed for the companies and brands working in the market so they can access the various marketing features developed by Amazon. It is accessible for traders selling products and services through Amazon Seller Central. It is a complete selling solution for brands and companies so that they can add their products to the Amazon Website and manage all the products company is involved in selling into the market. The registry program makes the brand authentic in front of the Amazon users as a complete verification is done when registering any particular brand that offers users trust and faith in the products and services offered by the organisation. All the brands and traders carrying registered trademarks can enroll with the program to maximise the brand presence on Amazon. The purpose of the program is to offer brand optimisation-like benefits so that they can gain better success rate and performance standards in the market space.
How to appear for Amazon Brand Registry
The Amazon Brand Registry is done with the application of a few simple steps to offer users a completely new business experience. The first step is creating a registry account so that users can enroll for further steps. Creating an account requires complete detail about the legal and corporate information of a brand enrolling on the program. The company would require validating the identity with text and SMS. Terms, policies and conditions would also require accepting by the company. The second step is to enroll for the brand feature. It includes options like brand eligibility, intellectual property, identification and characteristics like features.
Brand eligibility involves features like the name, logo and number of a brand to register at a platform. Intellectual property includes the name of a trademark, the registered number of the brand and details about the brand office. Identification is completed through product pictures, the brand’s logo, packaging-related information and also detail about the website of the company and social media pages followed by the organization. The characteristic section of the second step includes information like seller account information, vendor account detail, GTINs, EANs, UPCs or EANs-like details. Other information required to complete the part is production detail, information about the license, the country where manufacturing is complete and the list of markets in which the product will sell. The last step is to verify all the information from Amazon. The process takes approximately 2 to 10 working days to validate all the information.
Advantages of Amazon Brand Registry
The practice ensures that the brand carries complete control over the products it sells on the platform. The company gets to communicate with the customer clear information about the brand and products it is selling on the platform. Practice allows the brand to protect its brand value and also authenticity in the market. It could eliminate online frauds and fake products like issues big companies are facing nowadays. It can improve the efficiency of operations and sales of the company. It allows users to enroll with UPCs and EANs-like platforms. The platform offers a simple step and process to get the product listed and makes it sell to potential buyers. All the bad listings that are completely get avoided with this program, making it more effective. The customer support services also improve with this program, which is also considered one of the program’s key advantages. If any potential infringement occurs, the platform gives complete support to a brand to tackle the entire situation. The platform is capable of making the market more authentic from the customer’s point of view and also facilitates the big brand to avoid a trade of duplicate products available in the market.
